Raptiva leaves the others in the shade

Creative Lynx provided the perfect platform for Serono’s Raptiva to shine at the recent European Academy of Dermatology and Venereology (EADV) congress in Rhodes.

They stole the show on all counts with crowds flocking to the Serono booth to learn about Raptiva (a biological treatment for psoriasis) and to participate in a competition to win an educational grant to attend the World Congress of Dermatology in Buenos Aires next year. Other incentives included sunglasses and a SIM card reader.

Over 50% of the 8,000 delegates requested further information on Raptiva, a figure which far exceeded everyone’s expectations.

Creative Lynx’s Managing Director Stuart Wilson was delighted with all the interest, saying We first attended the EADV with Serono in 2003, prior to the launch of Raptiva, when they were entering into a whole new therapy area. Since then we have worked with their global team, in our role as brand guardians, to continue building brand awareness and I think this has been their most successful congress to date.