In a global marketplace, MBA recruitment is a fiercely competitive arena and with potential students getting savvier every year, standing out from the competition is increasingly important.

Creating a unique personality and identity to sit within the umbrella brand of the University of Manchester posed a challenge for Manchester Business School. But the School has a unique approach to teaching, The Manchester Method, a character we drew upon for the basis of the brand style. Incorporating a huge website overhaul, prospectus design, literature, advertising, and digital applications, our restyle created a new tone and voice for the School.

Since then the School has enjoyed continued success with application numbers and we picked up a HEIST award for our prospectus design.

www.mbs.ac.uk