Working closely with the marketing team at Genus Pharmaceuticals, we created a highly successful integrated campaign to launch innovative new packaging for Cetraben and help it establish itself as one of the lowest priced branded emollients available in a pump pack.

The campaign proved so successful that sales rose by over 50% (an incredible increase for what was already a high volume product) and Genus were proud finalists in the Brand Revitalisation category of the 2008 PMEA awards.