We were commissioned by Janssen-Cilag to create a pilot eDetail Aid for their ADHD treatment Concerta XL. The market was becoming increasingly competitive and Janssen-Cilag needed something to give their sales force an edge over the competition.

Sharp design combined with engaging content proved to be a powerful formula. Complex medical data is delivered in a clear format whilst rich media content of videos, algorithms and animations encourage interaction and aid message retention.

Such was the success that we have continued to develop e-Detail aids across a range of Janssen-Cilag brands and have progressed to become the lead creative agency for Concerta XL in the UK.