As a preferred supplier to Merck Serono, we were asked to deliver the global rebrand of Rebif, a speciality product for the treatment of multiple sclerosis. Our recent achievements with another major Merck Serono brand gave us the knowledge to make this a success.
We were responsible for the development of creative concepts, imagery, logos and all brand elements, which were compiled into a comprehensive set of brand guidelines to support their use worldwide. Our digital experience led us to produce the Rebif brand portal, an essential support tool for Rebif brand champions the world over.