Whatever the project, we assemble a team of expert strategists, creatives and account managers proven to deliver results.
Our key areas:
We change the perceptions of towns, cities and regions. Having done it for over 20 years, we're probably the UK's leading place branding agency.
With almost every UK town, city and region marketing itself, a witty strapline and a few predictable 'quality of life' images are no longer enough.
This market requires clear messaging and unique creativity aimed at specific audiences. We believe passionately that no two places are alike and that every location has its own personality and values. This needs to be communicated with powerful integrity.
We deliver this time and time again with award winning creativity, refined place marketing principles and strategic thinking.
Positively engaging and influencing stakeholders is a communication challenge but our experience means we can do this across a diverse range of audiences.
Our depth of understanding has allowed us to produce highly creative materials that have delivered real action for our clients. This may be in the form of millions of pounds in investment, raised awareness of local issues, community involvement in projects or helping local authorities to realise their regeneration plans.
Simply put, a brand is the expectation that someone gets when a name is mentioned or a logo is seen. It conveys an anticipated experience. A brand is not a name. Nor a logo. Or an advert.
The creation of a single brand image for often complex public sector agencies is one of the most difficult branding projects to achieve successfully.
Having the right brand strategy and a robust implementation and management programme is crucial for any brand to be successful.
Our experience of brand management means we understand the issues influencing brands and how best to deal with them.