One of the first industrialised towns, Blackburn benefited from big changes in the 18th century, and now again it is undergoing a huge transformation. With over £400m of investment being poured into a new town centre to create and improve infrastructure, retail facilities, business premises and public realm, the overhaul is likely to cause some disruption.

In order to maintain support for all the works taking place, Blackburn Town Centre Partnerships knew that communication would be the key. They asked us to help them build a communication plan, utilising various media platforms to keep the public informed and aware of the benefits the changes would bring.

We developed a comprehensive three year marketing strategy, created the brand for the new town centre and applied it across a new website, investment materials, advertising campaigns, hoardings and banners, as well as a new Information Centre for residents and tourists alike.

www.visitblackburn.co.uk